Influence: The Psychology of Persuasion SF Chronicle Award for Novel (1985) From the author of the

From the author of the Goodreads Choice Award winner The Spanish Love Deception

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Influence: The Psychology of Persuasion SF Chronicle Award for Novel (1985) From the author of theInfluence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal